Americans and Their Gadgets - Pew study
Thursday, October 14 2010
In recent years the digital world has expanded far beyond the desktop, and consumers can now choose from an array of devices capable of satisfying their need for "anytime, anywhere" access to news, information, friends and entertainment. This report examines the latest research from the Pew Research Center's Internet & American Life Project regarding seven key appliances of the information age:
- Three quarters (76%) of Americans own either a desktop or laptop computer. Since 2006, laptop ownership has grown dramatically (from 30% to 52%) while desktop ownership has declined slightly.
- Just under half of American adults (47%) own an mp3 player such as an iPod, a nearly five-fold increase from the 11% who owned this type of device in early 2005.
- Console gaming devices like the Xbox and PlayStation are nearly as common as mp3 players, as 42% of Americans own a home gaming device.Parents (64%) are nearly twice as likely as non-parents (33%) to own a game console.
- Compared to the other devices in this list,e-book readers (such as the Kindle) and tablet computers (such as the iPad) are relatively new arrivals to the consumer technology scene and are owned by a relatively modest number of Americans. However, these devices are proving popular with traditional early adopter groups such as the affluent and highly educated--ownership rates for tablets and e-book readers among college graduates and those earning $75,000 or more per year are roughly double the national average.
These findings are based on a survey of 3,001 American adults (ages 18 and older) conducted between August 9 and September 13, 2010. The margin of error is +/- 3 percentage points. Interviews were conducted in English and Spanish, and the survey included 1,000 cell phone interviews.
Read the full report: